Saturday, January 23, 2010

A look at Vintage Max Factor

Francis ``Max'' Factor Jr in 1950 testing a lotion formula on a model.

He collaborated with his father, the legendary Max Factor Sr., to invent pancake makeup in 1935, a beauty aide that kept actors' faces from appearing green in Technicolor films.

(Right) Loretta Young 1940's
Ad. for Max Factor Society Face Powder Box.

Max Factor has been regarded by many as the father of modern cosmetics.
He is credited with: inventing cake makeup, first used by early Hollywood movie stars, and lip gloss; coining the term "makeup"; and popularizing the use of makeup by women across the country at the end of the Great Depression. 

Max Factor around 1930 demonstrates the technique of applying eyeshadow, with actress Josephine Dunn.